Fake AI, Real Fraud: $50M Startup Exposed for Using Humans Behind ‘Revolutionary’ Tech

by | May 5, 2025 | startups

In a scandal that has rocked the global tech community, the founder of US-based startup Nate has been charged with wire fraud after allegedly deceiving investors by claiming to have developed cutting-edge artificial intelligence technology-when, in reality, the “AI” was nothing more than a team of people manually performing tasks behind the scenes.

According to US federal prosecutors, Nate’s founder, Albert Saniger, raised over $50 million from prominent investors by touting his company’s revolutionary AI platform, which supposedly automated online shopping and personal assistant tasks. However, investigations revealed that the company’s much-hyped AI was a façade: instead of sophisticated algorithms, a group of employees in a room were manually processing customer requests and mimicking the results of an automated system.

The deception came to light after whistleblowers and former employees disclosed that Nate’s so-called AI was incapable of performing the promised functions. Prosecutors allege that Saniger not only misled investors about the technology’s capabilities but also falsified demos and performance metrics to secure funding from venture capitalists eager to back the next big thing in AI.

This incident has reignited concerns about the growing trend of “pseudo-AI” startups-companies that exaggerate or fabricate their technological prowess to attract investment in the booming artificial intelligence sector. Experts warn that the rush to invest in AI has created an environment ripe for fraud, where due diligence is sometimes sacrificed for fear of missing out on lucrative opportunities.

The case against Nate and its founder underscores the need for greater transparency and accountability in the tech industry, especially as AI continues to dominate headlines and attract billions in funding. Investors and regulators alike are now calling for stricter scrutiny of startups’ claims and more robust verification of their technological capabilities.

As the legal proceedings unfold, the Nate scandal serves as a cautionary tale for the global startup ecosystem- reminding both entrepreneurs and investors that genuine innovation, not hype, is the true currency of success in the world of technology.