Khloe Kardashian has officially entered the snack food arena with the launch of Khloud, a new consumer brand debuting its first product – a protein-enriched popcorn – available at Target starting April 29, 2025. This marks the first time a Kardashian has ventured into the snack category, expanding the family’s vast consumer empire into new territory.
Khloud’s signature product is crafted from whole-grain corn and features a unique “Khoud Dust,” a milk protein and seasoning blend that delivers 7 grams of protein per serving. The brand emphasizes clean, nutritious ingredients aimed at reimagining everyday snacks with a healthier twist. While popcorn is the launch product, Khloe Kardashian has revealed plans to broaden the brand into other snacking categories, signaling a long-term vision to disrupt the snack aisle.
Backing this ambitious venture is a star-studded investment group. Khloud raised an oversubscribed $12 million seed round, surpassing its initial $10 million target. Key investors include Serena Ventures (Serena Williams’ investment firm), William Morris Endeavor (WME), Shrug Capital, and K5 Global. Jessica Bixby of K5 Global highlighted the strong investor interest in the brand’s potential.
The Kardashian-Jenner family is no stranger to consumer businesses, having built a sprawling empire across beauty, fashion, wellness, and even household products. However, Khloud represents a fresh foray into the food sector, tapping into the growing consumer demand for healthier, protein-rich snacks. Khloe’s entry into the snack market aligns with the broader celebrity trend of leveraging personal brands to launch lifestyle products that resonate with fans and health-conscious consumers alike. With Khloud’s launch at a major retailer like Target and strong financial backing, the brand is poised to make a significant impact on how snacks are perceived and enjoyed.
Khloud’s debut protein popcorn is more than just a snack – it’s the start of a new chapter for Khloe Kardashian, blending celebrity influence with innovation and nutrition to carve out a unique space in the competitive food industry.