Mumbai’s homegrown oral wellness startup Salt Oral Care has successfully raised $1 million in a pre-Series A funding round led by Lotus Holdings, the family office of personal care giant Lotus Herbals. The investment, structured in two tranches, values Salt Oral Care at a post-money valuation of approximately $5.3 million.
Founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care is carving a niche as a science-backed luxury oral wellness brand with a strong commitment to sustainability. Their product range features clinically effective toothpaste and a distinctive glass-packaged mouthwash, emphasizing clean-label ingredients and aesthetic refinement-a rare combination in the Indian oral care market.
The fresh capital infusion will be strategically deployed to boost research and development, accelerate product innovation, enhance brand-building and marketing efforts, and support team expansion and operational scalability. Co-founder Karan Raj Kohli expressed enthusiasm about partnering with Lotus Herbals, highlighting that Salt is now benchmarked against global players-an achievement few Indian brands can claim.
CEO Viraj Kapur emphasized the company’s deliberate avoidance of discount-driven growth strategies, valuing a long-term vision over quick wins. “With Lotus, we found a partner that shares our ambition to build a legacy brand,” he noted.Salt Oral Care has demonstrated impressive momentum, reporting a staggering 448% year-on-year revenue growth fueled by strong direct-to-consumer traction, high customer retention, and repeat purchases grounded in product performance. This funding round marks the startup’s second external capital raise, following an earlier $358,000 infusion from Saurashtra Capital and angel investors. As Salt Oral Care scales up, it is poised to redefine India’s oral wellness landscape by blending luxury, science, and sustainability-a compelling formula for the discerning modern consumer.