NYT Asia reports: new video loaded: A.I. Shakes Up China’s Entertainment Landscape A.I. is changing China’s entertainment industry, and transforming one of its most popular genres: the microdrama.
Microdramas are short, serialized shows made for the phone, that use rapid plot developments to hook viewers. The addictive bite-sized videos have become increasingly popular, creating a 14 billion dollar industry in China. tools are making it faster and cheaper to create episodes.
Background
But as A.I.-generated dramas take off, some feel that they’re being left behind. This actress and director shared videos with The New York Times of their experiences in a changing industry. Xing Enran has been a microdrama actress since 2023, taking on supporting roles, and often playing the seductress.
Key facts
- Shakes Up China’s Entertainment Landscape A.I.
- is changing China’s entertainment industry, and transforming one of its most popular genres: the microdrama.
- Microdramas are short, serialized shows made for the phone, that use rapid plot developments to hook viewers.
- The addictive bite-sized videos have become increasingly popular, creating a 14 billion dollar industry in China.
- tools are making it faster and cheaper to create episodes.
What this means
She said every day was busy, but rewarding. Wang Yushun started his career as an independent filmmaker. But he struggled to find an audience for his work.
So Wang decided to direct his first microdrama. A month after the shoot, his episodes were online and people were paying to watch them. Since then, Wang has created over 50 microdramas and set up his own production company with around 100 employees.
Originally reported by NYT Asia. This story has been edited and re-presented by BRIC Team.
