The Black and White brand of full-cream evaporated milk has become a cornerstone of Hong Kong’s culinary identity since its introduction in the 1940s. Imported from the Netherlands,this single canned product has transformed from simple dairy item into an essential ingredient in city’s beloved milk tea culture, which thrives in local cha chaan teng, or cafes.
For over 85 years,Black and White has contributed to the unique flavor,texture, and aroma of Hong Kong-style milk tea. Jayden Looi Ji-houng,the consumer dairy commercial director at FrieslandCampina Hong Kong, emphasizes the brand's significance, stating,“Everything starts from a cup of Hong Kong-style milk tea.” This sentiment underlines the drink's role as a cultural staple, integral to daily life in the bustling metropolis.
Looi further articulates the company's vision,aiming to establish Black and White as the embodiment of “true taste of Hong Kong experience.” The brand's influence extends beyond milk tea; it is also vital in the preparation of popular local delicacies such as red bean ice, egg tarts,and baked buns . These culinary connections highlight the versatility of the product and its deep-rooted presence in the local food scene.
The striking white-and-red cans,adorned with an illustration of a Dutch Friesian cow,are a common sight in eateries across Hong Kong . This imagery serves as a reminder of the product's origins while simultaneously reflecting its integration into the local culture. Looi describes this duality as a “cross-continental identity,” noting that while the product is owned by a Dutch company, it has been embraced and defined by the people of Hong Kong.
As the city continues to evolve, the Black and White brand remains a symbol of culinary heritage. Its role in shaping the flavors of Hong Kong-style milk tea and other traditional dishes ensures that it will remain a staple in the local dining experience for years to come. The enduring popularity of this evaporated milk underscores its importance,not just as an ingredient,but as a cultural icon that connects generations of Hong Kong residents.
