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DeepSeek imposes surcharge on peak-hour API access after price war

DeepSeek is set to raise prices for its V4 API services, introducing surcharges during peak hours beginning Monday. New rates will climb to 12 yuan per million output tokens, marking a notable shift from the 75% price reduction implemented in May to draw in users.

BRIC Team
BRIC Team
Jun 30, 2026 · 1 min read · 7 views
DeepSeek imposes surcharge on peak-hour API access after price war

Key Takeaways

  • DeepSeek's new pricing for its V4 Pro model will rise to 12 yuan per million output tokens during peak hours starting Monday.
  • The company previously slashed prices by 75% in May to attract users amid fierce competition.
  • Peak hours for the new surcharges are set from 9 a.m. to noon and 2 p.m. to 6 p.m. Beijing time.
  • All V4 models will be impacted by the new pricing policy, according to a notice on the company's website.

DeepSeek,a heavyweight in China's AI scene,announced a big price hike for its V4 API services, reversing its earlier tactic that triggered a price war. Starting Monday,surcharges kick in during peak hours — 9 a.m . to noon and 2 p.m. to 6 p.m. Beijing time,as per a subscriber notice .

It's a bold move for DeepSeek,which slashed prices by 75% back in May to pull in users. Now, accessing its V4 Pro model will cost 12 yuan (around US$1.77) per million output tokens during peak hours,up from 6 yuan off-peak. This change aims to improve service quality.

All V4 models will see this price shift,confirmed separate notice on company's website. DeepSeek's trying to hold its ground amid tough competition,where rivals are cutting prices to snag market share. China's AI market stays fast-paced, with firms always tweaking tactics to keep up…

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