Ferrari has upped its profit forecast for the year,thanks to a spike in demand for custom features in its supercars. The Italian luxury carmaker now expects an adjusted operating profit of at least €2.26 billion (about US$2.6 billion),up from the earlier €2.22 billion prediction. This puts Ferrari on track for a top industry margin of at least 29.5%.
Order books are jam-packed through 2027, showing strong interest from buyers, especially those riding AI wave. CEO Benedetto Vigna said AI wealth has spawned a new class of affluent buyers keen on bespoke options. But this customization craze isn’t just limited to them. It's across the board .
Ferrari's unit sales dipped 7% year-on-year to 3,366 cars,yet operating profit jumped 10% to €605 million, driven by the customization trend. Analysts say Ferrari is well-placed to lure new buyers benefiting from AI-driven stock market gains.
The Ferrari 296 Speciale stands out for high personalization, especially in U.S. Analyst Stephen Reitman from Bernstein noted strong interest in this model,promising for Ferrari's future sales. He said recent financial results and guidance upgrades are reassuring for investors amid luxury market concerns .
Vigna detailed factors behind personalization demand,from aesthetic choices like leather types to functional needs like camera numbers . CFO Antonio Picca Piccon said personalization could make up over 20% of Ferrari's annual revenue.
On Ferrari's first electric vehicle, Luce, Vigna was pleased with sales, driven by strong demand globally, though he didn’t give specific numbers. Reports hint Luce hit this year's sales targets, especially in China, despite design critiques.
Ferrari's knack for adapting to market shifts,especially toward EVs, keeps investors watching. Its strategic focus on hyper-personalization is key in staying ahead in the luxury car game.
