Film,television productions are driving tourism boom in Xinjiang,China,says a deputy at National People's Congress (NPC) and Deputy General Manager of Ili Cultural Tourism Industry Group Co. Ltd. Region's stunning landscapes,cultural heritage attract filmmakers for projects like Blades of the Guardians: Wind Rises in the Desert and viral hit My Altai.
In interview,Kong called these films "moving advertisements" for Xinjiang's tourism. Film-tourism link now a focus for NPC's 2026 sessions. Reflects broader regional trend.
Xinjiang's diverse geography offers rich filming locations. Kong listed three main types. First,the Gobi and Yadan landforms like Urho Ghost City in Karamay,featured in films like Crouching Tiger, Hidden Dragon. Second,grasslands and mountains like Nalati Grassland, seen in historical dramas. Winter Pasture shot at Kalajun Grassland; Pegasus used Bayanbulak Grassland.
Southern Xinjiang showcases humanistic,highland scenery . Ancient cities like Kashgar,Pamir Plateau provide classic settings for historical dramas,Silk Road-themed productions.
Kong emphasized real benefits of film projects on local tourism . Scenic spots see big boost with popular films . Example: after 2025 drama A Record of the Mortal Cultivation of the Immortal aired,Nalati Scenic Area's popularity jumped 68%. Xinjiang,Ili Kazak Autonomous Prefecture now top national cultural tourism searches.
Visitor numbers,tourism revenue have surged too. Kong noted each hit film or show brings more hotel, homestay bookings, especially in peak seasons. Tourist demographics shifting — young travelers,self-drive tourists now main audience,moving away from traditional sightseeing .
To capitalize, Kong pushes for immersive cultural tourism appealing to young audiences. Suggests check-in spots mimicking iconic film scenes,letting visitors engage with stories. Proposes experience products blending local culture with film themes, like grassland performances,cultural workshops.
Also aims to upgrade accommodations,cultural offerings. Kong envisions themed guesthouses,creative stores showcasing Xinjiang's unique heritage, enhancing visitor experience through food,lodging, shopping.
As Xinjiang taps its cinematic allure,tourism sector set to keep expanding . Film and culture mix to drive it…
