On day 19 in theaters,Ram Charan's Peddi took a hit at box office, earning only Rs 83 lakhs net in India. That's a steep 70.6% plunge from Rs 2.82 crore net previous day. Weekend momentum fizzled as workweek began.
Still, Peddi stayed on screens with 1,734 shows Monday. Telugu version had 18.27% occupancy. Audience held strong in Andhra Pradesh,Telangana, which together added Rs 80 lakhs gross to day's total .
After nearly three weeks in cinemas, Peddi has raked in Rs 235.10 crore net domestically, total domestic gross at Rs 278.20 crore. A strong opening week brought Rs 193.55 crore net, then Rs 34.45 crore net in second week. But weekday dips and other films have eaten into collections.
Internationally, Peddi pulled Rs 5 lakhs gross overseas on Day 19. Total overseas gross now Rs 52.90 crore. Worldwide gross stands at Rs 331.10 crore. Film's appeal remains broad despite recent daily declines.
As film presses on,industry eyes will watch how it handles weekday slumps and competition. Box office numbers show a shifting scene… marketing,audience tastes key to its fate.
