Big news for local agriculture—Unjha cumin and Unjha fennel from Gujarat just snagged the Geographical Indication (GI) tag. This nod from the Geographical Indications Registry boosts marketability,safeguarding their unique identities.
These GI tags could elevate spice brand value,making them more attractive in both domestic and international markets. GI products often fetch 20% to 30% more than non-GI ones,potentially boosting farmer profits and invigorating local agriculture.
Chief Minister Bhupendra Patel sees this aligning with Prime Minister Narendra Modi's push to promote local products globally. He called it a tribute to farmers' dedication,quality produce,traders' trust, and Unjha's rich agricultural heritage. Patel says GI tag will establish these spices as unique brands,enhancing Gujarat's global agricultural reputation.
Under Geographical Indications of Goods (Registration and Protection) Act,1999, GI tag links products to their geographical origins. This certification not only protects product identity but also prevents counterfeiting, ensuring consumers get the real deal.
Gujarat officials think the GI tag will boost Unjha cumin and fennel's global credibility, strengthening export potential. It aims to provide legal safeguards for farmers while preserving the region's agricultural heritage, fostering new opportunities for value addition and agro-businesses .
The GI tag application had backing from groups like the Agricultural Produce Market Committee (APMC) of Unjha,the Department of Horticulture and Farmers’ Welfare, and the Sardarkrushinagar Dantiwada Agricultural University (SDAU). Their efforts highlight the tag's importance for local farmers.
Dinesh Patel, Unjha APMC's chairman, called the GI tags a historic milestone for farmers and the spice trade in the region. He said it would boost authenticity and market credibility, increase demand globally, ensure better prices for farmers, and create new export and value-addition opportunities.
With Unjha cumin and fennel now tagged, Gujarat's list of GI-tagged products includes Gir Kesar mangoes,Bhalia wheat,Kachchhi Kharek, and Amalsadi chikoo. The state government believes this recognition will enhance Gujarat's agricultural competitiveness and expand market access.
