Mumbai: Aludecor Lamination Pvt. Ltd.,big name in façade product manufacturing,marked its 24th foundation day with new products and second phase of its "Test Nahi Toh Trust Nahi" ad campaign. They launched Stonic series,a revamped aluminium composite panel (ACP) surface, inspired by stone craquelures formed through geological aging.
Stonic series draws on ancient stone heritage from Harappan and Mohenjo-daro civilizations, reimagining this legacy for modern design. Aludecor's catalogue calls it “the poetry of ageing through delicate craquelure and layered depth.” Seven shades available, developed with company's Spray Fusion technology for better looks and durability.
Stonic series targets commercial,residential,hospitality,and mixed-use spaces. It's suited for facades,feature walls,entranceways,soffits,balcony fascia,and ceilings . A big boost to Aludecor's lineup.
Earlier this year,Aludecor shook up ACP industry with "Test Nahi Toh Trust Nahi" TV campaign. Now,they're expanding it with "The Fikar-Free ACP." This move tackles common worries contractors and architects face,showing how tested ACPs reduce stress in projects.
Fikar-Free campaign features a unique Fikar-Meter,gauging stress from real-world fabrication scenarios. Aludecor rolled out quirky videos and on-ground activities to show practical benefits of tested ACPs.
“The Fikar-Free campaign is another way we push the industry to see long-term benefits of using tested ACPs,” said Mr. Ashok Kumar Bhaiya,Founder and Chairman & Managing Director of Aludecor. “Using humour, we highlight real problems fabricators and designers face,like fading,delamination,and fire,and how tested ACPs solve those issues.”
Mr. Saurav Kabra,Director of Aludecor,is confident in the industry's response to Fikar-Free campaign. “Our Test Nahi Toh Trust Nahi is already a major success,and with Fikar-Free,we'll strengthen our position as thought leader,” he said. Kabra stressed Aludecor's focus on proving product reliability through rigorous testing instead of just claims .
Aludecor prides itself on rigorous testing, conducting 205 in-house tests at its R&D center,which houses India's only NABL-accredited reaction-to-fire lab. Kabra believes Stonic series will resonate with industry, stating,“Our innovations are based on industry inputs,and Stonic is no exception . Industry will welcome it as much awaited.”
Foundation day event also honored key employees from various departments for their contributions to Aludecor's quality and innovation. This celebration highlights company's ethos as it pushes design and functionality boundaries in façade product market…
