BRIC Team reports: US Europe Arab Asia Africa | Politics Economy Oil&Energy Entertainment Sport 403 Sorry!! We're sorry, but the page you were looking for doesn't exist. Benchmade Knife Company Names Revered Industry Veteran Ryan Coulter Vice President Of Product Date 2026-05-12 12:45:58 Share on Facebook Tweet on Twitter (MENAFN- EIN Presswire) EINPresswire/ -- Benchmade Knife Company today announced the appointment of Ryan Coulter as Vice President of Product, bringing one of the outdoor and design industry's most respected innovation leaders to the Oregon-based knife manufacturer as the brand accelerates its next chapter of product development, domestic manufacturing and global growth.
Coulter officially joined Benchmade May 2026. Effective immediately, Coulter will oversee all aspects of the company's product organization, including product strategy, innovation, roadmap development, customer insights and cross-functional alignment between product, sales, marketing and manufacturing teams. In the role, Coulter will help guide Benchmade's future direction as the company continues to expand its influence in the premium knife and tool category.
Background
“This is a once-in-a-lifetime opportunity,” said Coulter.“I was not out looking for a job, but this opportunity found me and I felt like I would have been remiss to pass it up. Benchmade is an iconic global brand with an incredible factory, an incredible team and so much untapped potential. The opportunity to help build products at this scale-with design, manufacturing and innovation all happening under one roof here in Oregon-is something incredibly special.” Coulter joins Benchmade following a career spanning more than two decades across product innovation, industrial design and entrepreneurship.
Key facts
- US Europe Arab Asia Africa | Politics Economy Oil&Energy Entertainment Sport 403 Sorry!!
- We're sorry, but the page you were looking for doesn't exist.
- Coulter officially joined Benchmade May 2026.
- In the role, Coulter will help guide Benchmade's future direction as the company continues to expand its influence in the premium knife and tool category.
- “This is a once-in-a-lifetime opportunity,” said Coulter.“I was not out looking for a job, but this opportunity found me and I felt like I would have been remiss to pass it up.
What this means
He is the founder of The James Brand, the modern everyday carry company he launched in 2011, and has previously held leadership roles with Nike, Burton Snowboards, Ziba Design and other innovation-focused brands and consultancies. Throughout his career, Coulter has led the development of globally distributed products, earned more than 30 patents and built a reputation for blending premium design, brand storytelling and functional innovation. His arrival comes as Benchmade continues to invest in American manufacturing, category-leading product development and the future growth of its premium brand platform.
“Ryan is exactly the kind of leader we were searching for,” said Jon deAsis, CEO of Benchmade.“After an extensive national search, it became clear that Ryan not only possesses world-class product and innovation experience, but also a deep belief in our brand, our heritage and our future. His entrepreneurial mindset, proven leadership and passion for American-made manufacturing make him an ideal fit for where Benchmade is headed. We are building tremendous momentum as a company, and Ryan's addition strengthens our ability to continue pushing the category forward.” Building on that momentum, Benchmade continues to solidify its position as one of the few premium, global outdoor brands designing, engineering and manufacturing at scale in the United States.
