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Bigbasket appoints Amazon veteran Amit Nanda as CEO to drive growth

bigbasket has named Amit Nanda as its new Chief Executive Officer, aiming to boost growth and innovation in India's competitive online grocery sector. Nanda brings more than 20 years of experience, having held leadership positions at Amazon India. He will work alongside co-founders Hari Menon and Vipul Parekh to shape the company's strategic direction.

BRIC Team
BRIC Team
Jun 17, 2026 · 1 min read · 6 views
Bigbasket appoints Amazon veteran Amit Nanda as CEO to drive growth

Key Takeaways

  • Amit Nanda, with over 20 years of experience, has been appointed CEO of bigbasket amid rising competition in India's online grocery market.
  • Nanda previously held leadership roles at Amazon India for over a decade, most recently as Director of Selling Partner Services.
  • Co-founders Hari Menon and Vipul Parekh will continue as Board Members, guiding bigbasket's strategic direction alongside Nanda.
  • Nanda highlighted bigbasket's strong consumer trust and its affiliation with the Tata Group, stating it creates a strong foundation for the future.
  • Before Amazon, Nanda spent nearly a decade at Hindustan Unilever managing brands like Kissan and Lipton.

Quick commerce platform bigbasket has tapped Amit Nanda as new CEO,signaling change amid fierce competition in India's online grocery scene. Nanda,with 20+ years in the industry,spent over a decade at Amazon India in various leadership roles,most recently as Director of Selling Partner Services .

Nanda now tasked with steering bigbasket's growth and innovation. Co-founders Hari Menon and Vipul Parekh stay on as Board Members,mentoring Nanda and leadership team on strategy.

Excited about joining bigbasket,Nanda highlighted the strong consumer trust and Tata Group connection. “Combining bigbasket’s customer-first values with Tata's trusted legacy creates a solid future,” he said. He also praised Menon’s team,noting its private label success.

Before Amazon,Nanda held senior marketing roles at Citibank India,handling retail banking and cards . Nearly a decade at Hindustan Unilever too,where he managed sales and marketing for brands like Kissan and Lipton. Nanda graduated from Indian Institute of Management Ahmedabad and holds a mechanical engineering degree from Delhi College of Engineering.

As bigbasket gears up for next growth phase,Nanda's deep e-commerce and consumer goods experience sets him up to tackle challenges. But how will he navigate the fast-changing quick commerce scene…

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