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China's check-in culture harms local communities as tourism rises

A lone tree in a wheat field close to Xian, Shaanxi province, has captured the internet's attention, drawing in tourists for the last two months. This surge of visitors has left the local farmer feeling overwhelmed, leading her to trim back the tree's branches to manage the commotion around her fields.

BRIC Team
BRIC Team
Jun 17, 2026 · 1 min read · 3 views
China's check-in culture harms local communities as tourism rises

Key Takeaways

  • The 'lonely tree' near Xian has attracted a surge of tourists over the past two months, transforming a previously overlooked landscape.
  • Videos of the tree, especially one depicting it as an ethereal figure, have fueled its viral fame.
  • Visitors have begun setting up tents and trampling through wheat fields, disrupting the local farmer's land.
  • The overwhelmed farmer resorted to cutting back most of the tree's branches to manage the frenzy surrounding her fields.
  • Locals are now grappling with the impact of 'check-in culture' on their community and environment.

In a striking example of how social media can transform local landscapes, a solitary tree in a wheat field near Xian, the capital of Shaanxi province, has become a viral sensation. Over the past two months,the so-called “lonely tree” has attracted surge of tourists,drawn by its unexpected fame and the picturesque views it offers .

Previously overlooked,the tree served as a resting spot for farmers and provided fodder for livestock . However, its newfound popularity has led to an influx of visitors,many of whom travel to capture perfect photograph. Videos showcasing the tree, particularly one depicting it as an ethereal figure amidst the fog,have fueled this phenomenon. Tourists have flocked to the area,some even claiming that a visit to tree offers form of healing.

The situation escalated as motorcycles and drones invaded the serene landscape,with visitors setting up tents and trampling through the wheat fields to get closer to the tree. This surge of activity has taken a toll on the farmer,who found herself overwhelmed by the attention. In a desperate move,she climbed a ladder and cut back most of the tree's branches, unable to comprehend the frenzy surrounding her fields, which she viewed simply as a

As the “check-in culture” intensifies, locals are left grappling with the consequences of this superficial tourism, raising questions about the balance between social media allure and the preservation of community life .

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