Lemon Tree Hotels Limited has announced the signing of a new 76-room property in Sirhind, located in Punjab's Fatehgarh Sahib district. This hotel will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels.
The upcoming Lemon Tree Hotel in Sirhind will offer a range of facilities including a restaurant, banquet hall, meeting and conference room, swimming pool, spa, and fitness center. It aims to attract a diverse group of guests, from pilgrims and leisure travelers to business visitors and those in transit, by providing comprehensive accommodation, dining, wellness, and event services.
Sirhind is renowned for its historical, cultural, and religious significance. Its strategic location, with connectivity to Chandigarh and other nearby commercial hubs, makes it a popular destination for both tourists and business travelers. The hotel is conveniently located approximately 3.5 km from Sirhind Junction and about 45 km from Shaheed Bhagat Singh International Airport in Chandigarh.
Vishvapreet Singh Cheema, President of Lemon Tree Hotels Ltd., highlighted the significance of this expansion. He noted that the growing presence in Punjab reflects the diverse opportunities the state offers across various sectors, including business, religious tourism, and leisure. Cheema emphasized that Sirhind’s rich heritage and regional connectivity make it a valuable addition to the Lemon Tree Hotels network.
Currently, Lemon Tree Hotels operates four hotels in Punjab and has plans for 10 additional properties in the state. This expansion is part of the company's broader strategy to build a portfolio that meets the distinct demand drivers of each destination.
True Palate Hospitality's Ambitious Expansion Plans
Meanwhile, True Palate Hospitality is targeting significant growth, aiming to operate 50 outlets and achieve revenue of ₹900–1,000 crore by 2030. The company, known for brands like One8 Commune, Neuma, and Pincode, currently runs around 20–22 outlets across India and internationally.
As part of its expansion strategy, True Palate Hospitality plans to invest ₹30–40 crore in developing new outlets. The company has signed projects in Guwahati, Dehradun, and Raipur, with the Guwahati outlet marking its entry into Northeast India. Additionally, Pincode is expanding in Surat and Ahmedabad, while Neuma explores opportunities in Goa.
Vartik Tihara, Co-Founder and Director of True Palate Hospitality, expressed the company's ambition to grow its portfolio while maintaining a strong connection with its audiences. He emphasized the importance of identifying the right markets and ensuring commercial viability for each brand.
Aditi Tihara, Senior Vice President, highlighted the challenges of scaling a hospitality business, noting the need for robust operational processes and consistent brand experiences. The company is also considering a mix of company-owned and franchise-led models for future growth.
True Palate Hospitality is also developing its experiential entertainment offering through Commune Circus, which features curated entertainment experiences with personalities from cricket and the entertainment industry. This initiative has traveled across various One8 Commune locations, enhancing the guest experience.
With a focus on expanding its restaurant portfolio and strengthening operations, True Palate Hospitality is working towards its 2030 targets while building on the distinct identities of its brands.
