New Delhi: LS Digital is moving to an AI-native operating model across its media, customer experience, data, technology and creative services. The company said it will accelerate the use of large language models and AI-led workflows across media planning, performance marketing, customer experience design and data analytics. The move comes as the company completes two decades in business.
Founded in 2006 by Prasad Shejale, LS Digital started as a performance marketing company and has since grown into a 1,200-member digital business transformation group. The group includes LS Digital, f1studioz, Langoor Digital, DataQuark and Social Panga. Its services cover media, creative and communication, data and insights, technology, UI/UX, customer experience and business transformation.
The company said its next phase will focus on integrating AI into the way services are built, delivered and scaled, rather than adding AI tools to existing processes. Prasad Shejale, Founder and CEO, LS Digital, said, “For 20 years, change has never waited. What began as an idea has become a movement built by 1,200 passionate people, shaped by clients who trusted us with their most important problems, and powered by the belief that listening to what clients actually need is the greatest driver of innovation.
- New Delhi: LS Digital is moving to an AI-native operating model across its media, customer experience, data, technology and creative services.
- The move comes as the company completes two decades in business.
- Founded in 2006 by Prasad Shejale, LS Digital started as a performance marketing company and has since grown into a 1,200-member digital business transformation group.
Our next chapter is AI-native, and we are ready for it.” In a LinkedIn post marking the milestone, Shejale said the company’s journey had been shaped by changes across technology, media, consumer behaviour, data, creativity and now AI. He said LS Digital started in 2006 with the belief that digital would change how businesses grow. “From the early days of digital adoption to becoming India’s first DCMP partner, from building integrated capabilities before the industry converged to now building toward an AI-native future, one thing remained constant: the willingness to evolve before change became obvious,” Shejale wrote.
The company said one of its early milestones was becoming the first company in India to achieve DMP, now GMP, certification, helping build early programmatic advertising capability in the country. LS Digital said its integrated model has been built around media, UX, CX, data, technology and creative, with capabilities added around client business challenges rather than market trends. Shejale said the company’s next chapter will be shaped by the same approach: identifying what comes next and moving before the market fully catches up.
