Homegrown footwear brand Neeman's just dropped 'The Street Collection',a new lifestyle sneaker range. This line pulls from spirit,nostalgia and emotional ties of Indian streets,offering a uniquely Indian take on streetwear.
Collection ditches global streetwear vibes,focusing instead on what's relatable to Indian consumers. Four sneaker styles: Street Heart, Remix Icon,Remix Modish, and Remix Vintage. Each priced at INR 4,999.
Taran Chhabra, Neeman's Co-founder and CEO, said global streetwear's fun but they wanted stories closer to home. Collection comes from love for Indian streets and joy of being there.
Everyday Indian street life inspired it — energy,nostalgia,small rituals turning into memories. Designs mix expressive looks with everyday use.
Amar Preet Singh, Co-founder and COO, talked strategy. Footwear now repertoire-driven; consumers want different styles for different occasions.
Sneakers big part of daily dressing now. This launch creates more options for existing consumers,boosting Neeman's place in lifestyle and sneaker scene. Brand aims to grab bigger slice of consumer wardrobe while sticking to comfort-first approach.
Founded in 2017 by Chhabra and Singh, Neeman's is an Indian leader in comfort-first footwear and lifestyle. Focus on comfort,function and style in everyday basics.
Company's been using sustainable materials too, like merino wool,recycled PET bottles,and responsibly sourced bits . Neeman's products available at 40 exclusive stores, their website (neemans.com),and top e-commerce sites like Myntra. So it's accessible across India…
