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The Hindu In School and BPCL launch 15-day cleanliness campaign in India

Starting July 1, The Hindu In School and Bharat Petroleum Corporation Limited will kick off a 15-day cleanliness campaign named “Swachhata Pakhwada 2026” in 50 government schools across Chennai. This initiative seeks to involve students in creative activities while fostering cleanliness as a lasting national habit in line with Swachh Bharat Mission.

BRIC Team
BRIC Team
Jun 29, 2026 · 1 min read · 2 views
The Hindu In School and BPCL launch 15-day cleanliness campaign in India

Key Takeaways

  • •The Swachhata Pakhwada 2026 campaign will run for 15 days starting July 1, engaging students in 50 government schools in Chennai.
  • •Activities will include drawing contests, slogan creation, and essay writing to promote creativity and participation among students.
  • •Awards will be given to one winner, two runners-up, and seven consolation winners in each competition category.
  • •The initiative aims to transform cleanliness into a community movement, fostering a sustained national habit among youth.
  • •The campaign aligns with the Government of India’s Swachh Bharat Mission, promoting a cleaner India through student involvement.

Starting July 1,a 15-day cleanliness push called “Swachhata Pakhwada 2026” kicks off,led by The Hindu In School with Bharat Petroleum Corporation Limited (BPCL). It's tied to India's Swachh Bharat Mission. Goal: spread cleanliness culture nationwide .

Targeting students of all ages, campaign hits 50 chosen government schools in Chennai. Events like drawing contests,slogan creation,essay writing aim to spark creativity and active involvement. drive hopes to make cleanliness a community-driven effort,turning it into a lasting national habit.

Top performers get recognized, with awards for one winner,two runners-up,seven consolation winners in each category . The program aims to do more than just raise awareness — it wants students to become cleanliness ambassadors in their areas.

With fresh ideas and community backing,Swachhata Pakhwada looks to instill responsibility for cleanliness among youth . Will it change habits long-term? Time will tell…

#Tamil Nadu

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