Home/TECH/INDIA/Article
TrendingTECH

Xiaomi, Vivo, and Oppo face challenges as flagship smartphone prices exceed €2,000

Flagship smartphones like Xiaomi 18 Ultra and Vivo X500 Ultra face uncertain futures due to rising costs and consumer pushback. Leaks suggest Xiaomi 18 Ultra may be shelved, while Oppo Find X10 Ultra continues development, focusing on advanced camera tech.

BRIC Team
BRIC Team
Jul 12, 2026 · 2 min read
Xiaomi, Vivo, and Oppo face challenges as flagship smartphone prices exceed €2,000

Key Takeaways

  • High-end smartphone prices have surged past €2,000 this year, with projections indicating further increases.
  • Yogesh Brar claims with '99 percent certainty' that development of the Xiaomi 18 Ultra has likely ceased.
  • The Oppo Find X10 Ultra is still in active development and will feature a larger 10x telephoto lens.
  • Projections for 2027 suggest that optical image stabilization could expand to an impressive 8 degrees in smartphones.
  • A shift towards a two-year upgrade cycle may become the norm in the high-end smartphone segment due to market resistance to high prices.

Manufacturers are struggling with soaring component costs and fewer buyers willing to shell out for top-tier smartphones . High-end model prices have shot past €2,000 (around US$2,290),with expectations they'll climb more. Future of ultra-flagship models like Xiaomi 18 Ultra, Vivo X500 Ultra,and Oppo Find X10 Ultra uncertain.

Recent leaks suggest Xiaomi 18 Ultra may be axed,with Yogesh Brar from India saying development likely stopped with “99 percent certainty.” Flagship phones seen as overpriced, making Xiaomi 17 Ultra at €1,300 seem cheap next to upcoming iPhone Ultra.

While Xiaomi’s next flagship looks bleak,Oppo Find X10 Ultra is reportedly still in the works. It’s expected to boast upgrades over Find X9 Ultra,like a bigger 10x telephoto lens and a square front sensor. The Hasselblad camera flagship for 2027 is seen as most stable among ultra-flagships,possibly due to its more cautious updates .

Rumors hint at a possible early Xiaomi 19 Ultra,instead of Xiaomi 18s Ultra, with new Mix series flagship. May be China-exclusive,featuring the new XringO3 chipset and elements from the Xiaomi 18 Ultra. Could this be the anticipated Xiaomi Mix 5?

Despite uncertainties, innovation in camera-focused smartphones isn't slowing . Insights from Digital Chat Station on Weibo reveal potential advances for Oppo Find X10 Ultra. It aims to boost its 200-megapixel main camera using Sony LYT-901 1/1.12-inch sensor and LOFIC technology for better dynamic range and resolution.

LOFIC tech was considered by Xiaomi before halting Xiaomi 18 Ultra. A 200 MP optical zoom camera with variable focal length was also planned, aiming for similar advances. Image stabilization remains key,with Vivo leading through its X300 Ultra,featuring 3-degree OIS. By 2027, this could expand to 8 degrees,nearing gimbal-like stabilization in phones .

But these developments are still experimental, with mass production a distant goal. Industry's at a crossroads, as pulling back on ultra-flagships might become more common. A shift to two-year upgrade cycles,instead of annual releases, could become standard in high-end smartphones,reflecting market’s resistance to high prices.

#top#technology

Share this article

Related Articles

NDMC opens first digital library with access to 1 crore e-books

NDMC opens first digital library with access to 1 crore e-books

New Delhi opened its first fully digital library Saturday, featuring access to nearly one crore e-books. Union Home Minister Amit Shah urged linking libraries with schools to promote reading among youth, aiming to foster a lifelong reading culture.

BRIC Team

Jul 12, 20269 views
Renewable energy advocates push for cleaner power sources amid AI's fossil fuel surge

Renewable energy advocates push for cleaner power sources amid AI's fossil fuel surge

AI's rising energy needs push fossil fuels back, but lawmakers want data centers to go green. New York bill could require 90% renewable energy by 2040, affecting climate goals nationwide.

BRIC Team

Jul 11, 202610 views
Union Minister Ashwini Vaishnaw urges IT sector to leverage global semiconductor talent gap

Union Minister Ashwini Vaishnaw urges IT sector to leverage global semiconductor talent gap

Union Minister Ashwini Vaishnaw called on India's IT sector to fill a global semiconductor talent shortage of one million. Government's push has led to 12 chip plants, making electronics exports India's third-largest. Bullet train projects also advance, boosting connectivity.

BRIC Team

Jul 11, 202618 views
BYD Denza unveils N8 electric SUV with 1,193 hp tri-motor system

BYD Denza unveils N8 electric SUV with 1,193 hp tri-motor system

Denza, BYD's high-end EV brand, introduces Denza N8 and N8L SUVs with 1,193 hp tri-motor. Aims to grow share in EV market as June sales spike 31.1% year-over-year. New models launch later this year.

BRIC Team

Jul 11, 202618 views
Chinese users praise OpenAI's GPT-5.6 for efficiency despite higher costs

Chinese users praise OpenAI's GPT-5.6 for efficiency despite higher costs

OpenAI's GPT-5.6 models launched, focusing on cost-efficiency with Sol, Terra, and Luna. Though pricier than local rivals, Chinese users access it via VPNs and respond well. The new models might shift industry dynamics despite access challenges.

BRIC Team

Jul 10, 202629 views
Apple accuses OpenAI of trade secret theft in new lawsuit

Apple accuses OpenAI of trade secret theft in new lawsuit

Apple has sued OpenAI in federal court, accusing it of stealing trade secrets via ex-employees. Apple's lawsuit claims OpenAI's hardware arm is compromised due to reliance on these secrets, marking a sharp turn in their relationship.

BRIC Team

Jul 10, 202628 views