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Yeoju Ceramic Festival faces backlash over Chinese-made prizes amid cultural controversy

Organisers of the Yeoju Ceramic Festival in South Korea distributed Chinese-made ceramic products as prizes, leading to a public apology from Chairman Lee Soon-yeol. The controversy arose after a winner revealed that their miniature moon jar, awarded on May 10, was labeled “Made in China,” sparking outrage over the festival’s commitment to local artisans.

BRIC Team
BRIC Team
May 31, 2026 · 1 min read · 8 views
Yeoju Ceramic Festival faces backlash over Chinese-made prizes amid cultural controversy

Key Takeaways

  • The controversy began when a social media user revealed a 'Made in China' label on a prize jar on Tuesday.
  • The winner of the moon jar prize expressed disbelief, stating, 'I honestly doubted my eyes when I opened the package.'
  • The Yeoju Ceramic Festival, held annually in Gyeonggi province, celebrates South Korea's ceramic heritage and local artisans.
  • Visitors could enter to win miniature moon jars by posting festival photos between May 1 and May 10.
  • Chairman Lee Soon-yeol publicly apologized, calling the distribution of Chinese products 'highly inappropriate' for a festival promoting local culture.

Organisers of the Yeoju Ceramic Festival in South Korea have faced significant backlash after distributing Chinese-made ceramic products as prizes,prompting an apology from event's leadership. The controversy erupted when a social media user revealed on Tuesday that a miniature moon jar,awarded through a promotional event,bore “Made in China” label.

The winner expressed disbelief upon receiving the prize, stating, “I honestly doubted my eyes when I opened the package.” They shared images of the jar online, criticizing its quality and questioning the appropriateness of the giveaway. “This was an event held under the name of the Yeoju Ceramic Festival,but what I received was a cheap, low-quality product with a ‘Made in China’ sticker on it,which is worse than something you’d buy at Daiso . Is this right?”

Held annually in Yeoju, Gyeonggi province, festival is a prominent celebration of South Korea’s ceramic heritage,aimed at promoting local artisans and the region's pottery industry. As part of a recent social media campaign,visitors who posted festival photos from May 1 to May 10 were entered into a drawing for miniature moon jars, traditional form of Korean pottery.

In response to the growing criticism,the Yeoju Sejong Cultural Tourism Foundation,which oversees festival, issued a public apology. Chairman Lee Soon-yeol acknowledged the misstep,stating, “The distribution of low-cost Chinese-made products as prizes under name of a festival intended to promote Yeoju’s ceramic culture and support local ceramic artists was highly inappropriate.”

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