RHEI launched its AI-driven platform, Made Multi-Platform,in New Delhi to help content creators turn long videos into formats for YouTube,TikTok, Instagram,Facebook. Especially key for Indian creators — it supports Hindi,reaching diverse audience.
Adapting one video into multiple formats is now a must for creators. Long-form videos can't just stand alone; they need to become short clips, YouTube Shorts,TikTok videos,Instagram Reels,Facebook Reels,with special thumbnails too. This makes content adaptation part of creator's workflow, alongside original production.
AI tech in Made Multi-Platform cuts down repetitive tasks. Smart Clipping feature turns one long video into several short clips for different platforms. And Reframe Video auto-adjusts landscape 16:9 footage to vertical 9:16,keeping subject in focus. Exports content for YouTube Shorts,TikTok, Instagram Reels, Facebook Reels at same time,boosting efficiency.
Tool's Thumbnail Generation creates thumbnails likely to engage audience . Shahrzad Rafati,RHEI's Founder and CEO,said creators now need one video to fit multiple platforms . “A single video needs to be YouTube upload, TikTok, Instagram Reel,Facebook post,and the thumbnail that gets someone to click,” Rafati noted.
Rafati also stressed that while adaptation is now part of creative process, it shouldn't overshadow creativity . “With Made Multi-Platform, we're helping creators turn one idea into content for every major platform,keeping human creativity at center,” she added.
RHEI’s platform is based on its vast media tech experience, with over 8 petabytes of proprietary content data. Company partners include Warner Music Group,Sony Pictures, Universal Pictures, Lionsgate, Paramount . As demand grows for content adaptation tools,Made Multi-Platform comes at crucial time for creators,digital publishers,helping them maximize single content asset across different platforms without much manual tweaking…
